IMPORTANT TO SPORTSMEN

Press, Volume LXVII, Issue 14072, 17 June 1911, Page 4

IMPORTANT TO SPORTSMEN

• SEE THAT YOUR AMMUNITION IS FRESH 1 Evedy man who has ever been afield with a gun knows who important it is that ammunition should bo fresh. It !is true that good cartridges will remain in some sort of serviceable condition for a considerable time after they are charged; but even in the most- favourable circumstances the- best ammunition I must get a little duller and staler every jday, and bright now ammunition is always best. In'the old days, before the Colonial ' Ammunition Company took proper hold jin New Zealand, there were instances lof "C.A.C." Cartridges being on the I eholf three or four years or more, Owing to tho fact that the size of shot with which they were loaded was not the size locally required, or had become unpopular.

Now, such etalo cartridges, when finally sold, could not be of tho same quality a≤ freshly charged "U.A.C." A* that time, therefore, imported cartridges had tho best of the position. The trade could take no risks with imported stuff; it had to be ordered well ahead, in big consignments; when it lagged it had to bo cleared out at any price. For it has to be remembered that imported ammunition is usually at least a year old on arrival, and has suffered tho risk and strain of transport through the tropics. The trader, then, pushed his imported stuff all he knew, and the exceptionally high quality of "C.A.C." Ammunition had not been generally discovered by marksmen.

To-day, tho tables are almost completely turned. "C.A.C." Cartridges are made in the Dominion, the huge demand keeps them always fresh, and tho Colonial Ammunition Company is hero to deal with enquiries and suggestions without delay. "C.A.C." Cartridges, in short, have come into their own. In future, it is the imported cartridges that will remain on the shelf. Nothing is here intended or insinuated against the general quality of imported ammunition; but patriotic New Zealanders naturally prefer a cartridge that is made in the Dominion under the best industrial conditions, and keen sportsmen naturally prefer a cartridge that is quick, clean, penetrating, fresh, and sure. By always demanding "C.A.C." Cartridges, shooting men can and do see that the stock has no time to become stale. Whatever happens, "C.A.C." Cartridges must bo at least twelve months fresher than any imported. That is to say, imported cartridges arriving in New Zealand are not infrequently at least a year old, and they have to compete with cartridges freshly charged at the Colonial Ammunition Company's Works in Auckland. Traders generally don't care much whether goods are made in New Zealand or elsewhere, tut m> trader wants dead stocks of imported cartridges, and for that reason the- trade demand for sterling, fresh "C.A.C." Ammunition is big, general, and daily increasing. 34