CHICAGO BUSINESS METHOD.
The scale on which the retail firms of Chicago do business may be estimated by the fact that the ten principal dry-goods stores in that city send out every year as samples 220,000 yards of woollen dress goods and 80,000 yards of silk. The supply of these samples involves an annual cost, of over £60,000. In one of these houses during the busiest season the daily mail brings in an average of six hundred letters requesting suc-h specimens. It is believed that compliance with this demand is "good business" from the advertising point of view, as every bunch of new goods patterns sent to a country town is seen by at least half a dozen families, and in addition reminds mauv a country shopkeeper of the firm's jobbing department
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Press, Volume LIX, Issue 11347, 9 August 1902, Page 9
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132CHICAGO BUSINESS METHOD. Press, Volume LIX, Issue 11347, 9 August 1902, Page 9
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