THE FIGHT AGAINST ADVERSE CONDITIONS

Bay of Plenty Times, Volume LXI, Issue 10924, 26 September 1932, Page 3

THE FIGHT AGAINST ADVERSE CONDITIONS

In a review of selling activities in the United States, the “Editor and Publisher” gives several instances of the attitude of leading American firms in coping with th© depression. The report states: “The Boa Ami Company fought against adverse business conditions so successfully that not one man lost his job in the Bon Ami factories and no salaries have been reduced. “When the business crisis faced Bon Ami, the executives decided to do something about it. Believing their product to be as good as they could make it, they concentrated on the container. They took off Its kitchen wrapper and dressod it up in a beautiful boudoir gown, thus making it an attractive and wtelcome occupant of the bathroom. “However, this company was not satisfied merely with improving the container. According to Vice-Presi-dent Crippen, the organisation depends 99 J per cent, upon advertising for its sales. And wßat would be more logical than to. increase the advertising at a time when sales volume was so vitally necesssary. Bon Ami spent 27 per cent, more for advertising in 1930 than in 19 29 —and increased the appropriation still further in 1931. The combined result of the attractive container and the increased advertising is that sales and profits have both been maintained at the boom levels of 1929. And I wani. to reiterate —every employee kept, his job. “Needless to say, the I ton Ami Company plans to maintain or even increase its sales and advert using activities during 1932.”