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Bruce Herald, Volume XLVI, Issue 41, 26 May 1910, Page 3

As showing the tendency to dip words, the llov. T. Tait in a lecture at Christchurch at the Y.M.C.A. rooms mentioned the Roman "Alea Domina" fine melodious syllabus to express "lady." The French had contracted this to madame, the English to madam and ma'am, until finally it had degenerated—the language of the chambermaid —to 'm.