"IN MID-VICTORIAN DAYS"

Auckland Star, Volume LXXVI, Issue 163, 12 July 1945, Page 8

"IN MID-VICTORIAN DAYS"

"In mid-Victorian days," 'writes Dr. Ernest Chatemore in a medical journal, "doctors seemed to regard smoking with less favour than does the modern practitioner, who, while recognising that tobacco may sometimes prove highly f injurious, nevertheless contends that" when this happens the smoker is generally himself to blame for failing to exercise more discrimination in his choice of brands. Impure, tobacco,, i.e., tobacco with a high nicotine content, is certainly to be avoided, but if really good it may benefit the smoker, for it dispels worrv and rhay prove very helpful in assisting mental effort." But really pure tobacco is not so common as may be supposed. Forttthately . for New Zealand smokers our Dominion is the home of "toasted," famous throughout, the land for its exquisite purity and comparative freedom . from nicotine, eliminated by the toasting process in the course of manufacture. For flavour, fragrance, and allround excellence, "toasted" stands alone! Ask for any of the six genuine toasted brands, Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold, Desert Gold and Pocket Edition, and you'll avoid imitations.—' Advt.