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MUwm & €hmymm f% your figure first With : // LE GANT vt 1 I / i - fc j • -\:j\ i J \ America's Le Ganr . . . acclaimed the biggest style and i j \ \ 1 '. ; ': comfort news of a fashion year which emphasises the %' \ ' j \\ i-U. "- / corseted dress silhouette and makes no compromise V% V ■": ■ ■.. ■ ' j with a careless figure .... \ u \ / I'-. " ■',■"■■■ ;-■":'. ™~—7?" r;X/."l : - ■■■'■; : - > '■ :" ■'■'' "' ; ■ ;'■'' .■'■'• LE GANT Step- . ■/-. /; ' < i-:--" J ' ; . in / i k .V / "■' ■• ■'■.'' ': ,' --J.. ■ '. Two-way stretch ■'■:■■■■■■-:%("acM : ;;: : -'...>':: ' sid ° pnncls ' .: ;;;; - - w'' ;; * ' - ■'■.■■■..'■(. '"■'■' Lace uplift bras- ■>--""/' Xii'*S. /?" '■' ■ ■'" • .-<£■"•»•-—...-•• ■'.-.■■ siere top. 34 to ■ /-■ :'' ! \\j ".\^><^'~~~. ''ft //Vi^--> : . :■'-'■'■■''•! \. ~ _-#X:-" 1 - "\ ' -t-X, ■■■; . i ! \ ■■'-. ~" •■ V- ■"■'■ \ ~'\ -"-";\ ' ■■■■:'■ ' '" j:, £ / \ \ \ ' ''-'- : • Sketched for j -'j '/'":/ >Os -Ifc !■ "\"' '" ] loff — Lo Gant iV;■.;• :, ■ j .;'; / K -/ ■';. '.. /■■■">:'■'■■ A '§' ; -—''' V s Step-in Girdle, 1 I*' s X. " — ' "" • i-v : I two-way-one-<q 11- / ;; ! ' )•-■','■] way stretch, stai \I » / ' " "— ' ' up-<oP- 25 to ■■ " ' *\ Ir' / ■' • ' ''• i\.m,._ ■„•'■"■'».' "'■ : 1 «t=mr=t» f' ■-! 29 sizes. . ;v: I LE GAN 1 : 1 35 , ji i *sta-up-top"* /;'.;,:; " ; '■'"'.-■ " ./V' 1 \ • ,f. s - j Sketched left— C >(? \>» J ' ! ; -f-~ Lo Gant "Veil of . YJhC .' J ;; ? Youth" Step-in « . ■"'• .■■■;'■ Girdle. Two- " '^^.:,, ■ ■ . •— ' \ ..- ~ way - one - way stretch. Sta-up- ! top. 25 to 27 i- ■ ■ : ___ _ ! sires. Le Gant flexible fitting foundations for all figure types . . . made from the strongest woven two-way lastretch fabrics manufactured, they stretch like elastic, but control like cloth! Keep shape marvellously! Wash beautifully! Then the Lo Gant exclusive sta-up-top won't roll over, it can't ride up, it's wrinkle proof ... it gives to-day's waistline without any "nipping" in the tender waist flesh. Call in at our Corset Department or write Gant Booklet, "Recipes for Figure Beauty" . . . learn about the foundation garments that are feather light, yet they control perfectly. M & C's Second Floor. /~ :: '- >-n ' f ' x Lo Gant Side Hook Step-in Cor- {xC&J ■ 4>. ' : '.\ '■>>■■ \ *' {, •-.--" selette, sketched at right, is in \ : £ ■■ H Y/.'-J 1)■ A 'f~ ' "Yputhlastic" rwo-way-one-way \ /%* >!'7 I 1 stretch with deep-fitting lace \- .'- '-i '-'-' i : V i~7 / brassiere top. Sizes 36 to 40. vk? •; i 1 \ : .;:'\ /■" *" M& C's, at 97/6. \*o / \ 1; ■ ,^!v:#f' ; '^;-•)'•- ■.">>.''" I f f Le Gant "Youthlostic," sketched ot >' - l '" A ] v' S . )\ ; V: '. \, W | c ft, has two-way-one-way stretch .. . \ - '; / \• . ■ ' Back talon fastening. Lace bust. \ , / j \ rj I 32 to 38. M & C's, 84/-. Y W^^M^0 k \ \ - \ h m f:m \ FREE FITTING /// P §>% j --_ 1 Would you dream of buying shoes A ■..'•:'?'" V ' *i' V\ -ji| without trying them on? Just think - if; '- ':<' ;\ \ \°,\\ ;l| how much more important it is to try - I!■ - ',T-, '. \ ..;; V.| e Z- on a garment that must fit at least t.~\ / ';'' '' ■'. >'; s i '■■ W-\ U. half the total area of your body— 1 f'~\ / .-._ ;-.; |H I ■ snugly, perfectly—and comfortably! \ *:--v. .' '-.>>' ly.-., ; '1.-.S', lj M & C's Expert Corsetieres fit every k"""~"" - / :^ \ - -' garment free, no matter how little it \\ 1 > : ""--"» >';'' ,-'-''''" .... / costs. Corset Department, 2nd Floor. / v x^-": r | i-:7 W ■ / ti J MILKE & CHOYGE LTD. ' x^

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https://paperspast.natlib.govt.nz/newspapers/AS19400323.2.157.26.2

Bibliographic details

Auckland Star, Volume LXXI, Issue 70, 23 March 1940, Page 5 (Supplement)

Word Count
450

Page 5 Advertisements Column 2 Auckland Star, Volume LXXI, Issue 70, 23 March 1940, Page 5 (Supplement)

Page 5 Advertisements Column 2 Auckland Star, Volume LXXI, Issue 70, 23 March 1940, Page 5 (Supplement)