RADIO ADVERTISING.
I have recently returned to New Zeala after living for three years Los Ange > California, where they have radio advertisi Please let me tell the people of this fair > that it is much disliked in the States. W irritating and annoying, and people listen to it. They turn off till the advjjjrt 1 ment announcer is finished. I told niy fl e that in my country, New Zealand, there 110 radio advertising, and thev replied, olucky you are. We all wish there was of it here. We are heartily tired of it, _ „ H spoils our excellent programmes of m^! c ' I am much afraid there will be a repetitio of that feeling in Now Zealand. Besides, ra advertising is very little use. I have W® in business myself, and let me state in emphatically the best business results fro advertising are to be obtained through the cia ) papers. No other is as good. m ISABEL BENNETT.
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Bibliographic details
Auckland Star, Volume LXVII, Issue 139, 13 June 1936, Page 8
Word Count
158RADIO ADVERTISING. Auckland Star, Volume LXVII, Issue 139, 13 June 1936, Page 8
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