CLOTHING THE MAN.

Auckland Star, Volume LXV, Issue 277, 22 November 1934, Page 11

CLOTHING THE MAN.

BIG FIRMS' IO PER CENT INCREASE. There will be more advertising of men's wear this year, states "Men's Wear." Some large national advertisers who have been formulating their programmes plan to . spend considerably more on publicity, very many are increasing their appropriations slightly, and little or nothing is heard of firms cutting advertising expenditure. Some large firms in the trade will spend at least 10 per -ccnt more this year on advertising and (though weather and seasonal factors will _ influence decisions), higher wage earnings,- more employment, and possibly taxation relief, all combine to encourage them.

to do so. While the co-operative societies are planning a big advertising drive and the multiple tailors will probably beat their drums even louder, the great bulk of national advertising will help, not hinder, the progressive outfitter and tailor. Austin Reed, the largest newspaper space buyer in the English trade, has always said his advertising increases other outfitters' sales as well as his own; and he is quite right. The more newspaper space such firms occupy the more business everyone should do. But the individual retailer himself will not be backward in going out after the turnover this year promises. He haT come through the depression with a better knowledge of what pulls results in advertising and display.— Newspaper V oi'ld.