TELLING THE WORLD.

Auckland Star, Volume LXV, Issue 10, 12 January 1934, Page 13

TELLING THE WORLD.

OUR TOURIST PUBLICITY. AUSTRALIAN ADMIRATION. Occasionally New Zealandera returning from abroad complain that New Zealand publicity is not what it should be. It is interesting to read a contrary view, printed in a daily newspaper in Sydney, for Australia is, to some extent, a rival of New Zealand in the tourist attraction bueinesa.- The newspaper said:— To tho tourist who comes to these parts from the other end of the world, Australia is merely a stepping-off place on the way to New Zealand. "Sweet are the uses of advertisement." The experts who look after the publicity for the Now Zealand Government leave nothing to chance. Their methods are thorough and wide awake. Two publications recently issued by the New Zealand Government Department of Industries and Commerce, Trade and Publicity, bear this out. "Now Zealand, Paradise of the Pacific," is all that a publication should be. Printed on art paper, it is a masterpiece of typographer's and colourprinter's art. Exquisite studies of Nature's extraordinary handiwork in the thermal regions of the North Island, tho trout streams, rugged fiords, and snowcapped mountains of Southland—the book sella New Zealand, to use an advertising idiom. Tho other production, "Tho Maori," also a fine oxample of art printing and photography, tells the story of the intelligent and handsome natives of the Dominion. But perhaps tho most interesting point of these beautiful publications is that they are distributed free. It is not that Australia lacks the scenic beauties which have made tho Dominion famed overseas. Our boaches, mountains, fishing facilities, our Barrier Reef, our glorious climato, are without equal in the world. It is in our methods of telling outeiders about them that we lag (behind. New Zealand places its cards on the table—'free. But if a tourist desires to visit tho Australian mountains or tho caves, or contemplates a trip to tho Barrier 'Reef, tho Australian Governments make him pay for the information.