SELLING CONFECTIONERY.
At a recent meeting of the Associated Retail Confectioners of the United States, about 100 prominent confectioners voted unanimously for newspaper advertising as the most effective moans of building business. Spending some £12,000 annually in newspapers, the Curtis Candy Company, one of the leaders in its field, has pushed its leading product, Babe Ruth, from practical obscurity to 1,500,000 bars a Consistent newspaper advertising has expanded the sales of Wrigley's chewing gum to almost 70 per cent of the chewearn business of the country, and built a business which has shown net profits of £2,000,000 in a single year.— American X.P.A. Bulletin.
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Auckland Star, Volume LXIV, Issue 160, 10 July 1933, Page 9
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104SELLING CONFECTIONERY. Auckland Star, Volume LXIV, Issue 160, 10 July 1933, Page 9
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