OVERCOMING DEPRESSION.
In a letter to the "News-Chronicle* in September last, Mr. H. Gordon Selfridge, of Self ridge and Co., Ltd., London, expressed his views as to how he overcame the depression. He stated:— "We believe in advertising—which is nothing more or less than 'making a thing known,' and perhaps the most efficient of all is that which each day appears in the daily Press. "We are desirous of making known to as great a number of people as possible special points of interest in association with merchandise or other matters in connection with this business, and we find newspaper epace most suitable for conveying that information to the greatest number of people."
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Bibliographic details
Auckland Star, Volume LXIII, Issue 27, 2 February 1932, Page 5
Word Count
113OVERCOMING DEPRESSION. Auckland Star, Volume LXIII, Issue 27, 2 February 1932, Page 5
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Acknowledgements
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