ADVERTISING NEW ZEALAND.

Auckland Star, Volume LV, Issue 116, 17 May 1924, Page 13

ADVERTISING NEW ZEALAND.

« POSTCARD WEEK." COMMENCES MONDAY. The idea of "Postcard Week" arose in its inception in a suggestion made by Mr. _. enton Macpherson, for many years foreign editor of the London "Daily i Mail," when addressing members of the . Wellington Chamber of Commerce at a 1 luncheon held on 13th June last year, j, Mr. Macpherson, as a visitor to this , country, had been particularly impressed , with the line scenery of the Dominion, |, and he stated that it only required to j, be made more widely known for it to be appreciated at its full value by people , overseas. 1( He suggested that a ready means -was 1 1 at hand in the many fine view postcards , of New Zealand scenes that he had seen, , and if these were sent to Great Britain j shortly after the opening of the British , Empire Exhibition, a message could be I conveyed on the card intimating that ( the view was of a scene in New Zealand : and further that opportunity should be . taken to see the New Zealand pavilion ) when visiting the Exhibition. This | would all act as a very big "boost" . ; for the Dominion, and at the same time j a thoroughly representative exhibit j would be seen in the New Zealand | ( Pavilion. I > The idea was circulated to the other , Chambers of Commerce throughout New ; Zealand, and was enthusiastically en- ] dorsed by them, and they have since . been in touch with their members and . have advocated that at least one view- . card be sent by each member to a: friend, relative, hospital, school, employees -of firms etc. in the Old Coun- . try. The suggestion has also been taken up by other organisations and a lot of interest displayed so that there can he anticipated that a message will be conveyed into all four quarters of the British Isles that will advertise New Zealand to the full. The visit of the Special Service Squadron of British naval vessels has occurred just at a time when many people at Home will be thinking of their sons, brothers, husbands and friends upon these ships, and a "Postcard Week" will i accordingly be a very happy occasion when the utmost may be derived in Dominion publicity. "Postcard Week" has been fixed for the week ending Saturday, 24th May (Empire Day), which in itself from its historical associations is a memor-1 able event to the Britons who have left j the Homeland, and this will be a fur- | ther reminder to them. "Postcard i Week would have been held earlier, | but the railway strike interfered with arrangements, and coupled with the I cabled information that many of tho ' New Zealand exhibits has been delayed ! in transit, it was deemed advisable to j select a date a little later than originally intended. The mail carrying these rards will reach England at the end of | June just when it can be expected that j interest in the British Empire Exhibition itself will be at its heght, and "the Ex- j hibition itself will be in full working ' order. .Some very big sports gatherings will be taking place at the Stadium,' and Wembley Park should truly be the Mecca for all the inhabitants of the' United Kingdom. Any means that will | emphasise the many advantages of New i Zealand will be fully repaid if tourists from the Old Country and prospective settlers arc interested, and we have no doubt that "Postcard Week" is going to be an event that will advertise "God's Own Country" in no small measure. The view on the postcard will convey a lot more than mere words, and in the sending there will be just that personal "touch" that always gives so much gratification to an addressee who receives a letter from overseas.