DEATH OF MR EDWARD LLOYD.

Auckland Star, Volume XXI, Issue 120, 22 May 1890, Page 5

DEATH OF MR EDWARD LLOYD.

English papers contain particulars of the deach of Mr Edward Lloyd, (proprietor of "The Daily Chronicle" and " Lloyd'e News "), which took place at his town residence, Sb. James's Park, on • April 28th. Throughout his long and active career, Mr Lloyd had been a most indefatigable worker, and ib was nob until the middle of August lasb that consequent on bhe development of heart' disease his health broke down.

Edward Lloyd was born ab Thorn ton Heath, near Croydon, on February 16th, 1815. On leaving school at an early age he abtached himself to tho London Mechanics' Institution, and studied shorthand with such success as to carry off a silver pen, offered for competition to bhe members of the class. An illustration of the practical bent of young Lloyd's mind was soon afforded, for he commenced his publishing career before he had reached sixteen, and one of hi 3 early productions was a sixpenny handbook, called "Lloyd's Stenography; or, an Easy and Compendious Sysbem of Shorthand." For some years he struggled on, among numerous publications brought out being "Lloyd's Weekly Miscellany " and " Lloyd's Weekly Atlas," which sold largely, and were the precursors of the "Family Herald" ar.d other still popular periodicals depending mainly on fiction. In the autumn of 1842 Mr Lloyd issued a penny illustrated paper, dealing chiefly with notices of books, theatricals and gossip. On November 27th 1842, "Lloyd's Illustrated London Newspaper" was published, duly stamped, at twopence. With the eighth number came a change, _ illustrations being abandoned, and the price of the paper increased to twopence halfpenny. In April, 1852, when "Lloyd's News " was nearly ten years old, and had attained a Bale of 70,000 weekly, Douglas Jerrold became editor. Towards the end of the same year the full reports given of the death and funeral of the Duke of Wellington sent the paper up to 150,000. The remarkable journalistic enterprise of Mr Lloyd was further illustrated later in life. At a period when the majority of men wish tc retire (after he had passed threescore, years) he startled his friends by purchasing a local journal for £30,000, and sotting to work with his wonted zeal and eßergy to transform it into an imperial daily paper of the first rank. His declared intention was to push " Tho London Daily Chronicle " for five years, and then see what was its position. Money was spent with a lavish hand, the entire outlay reaching uver a hundred and fifty thousand pounds. Tho experienced proprietor appealed to the public by providing the most varied newspaper of the day, and popular support was nob wanbing. Long before the fi?e years had expired ail anxi-ty as to the result was removed, and the career of " The Daily Chronicle " has since been steadily progressive.

In addition to carrying on his gigantic newspaper enterprises Mr Lloyd established, a very large busines. as a paper maker, and hi 3 mill at Sittingbourne is known as one of tho finest in the country, producing about 200 tons per week, and supplying many home and colonial papers in addition to his own.