Page 4 Advertisements Column 2

Ashburton Guardian, Volume 70, Issue 126, 13 March 1950, Page 4

MUSQUASH IS FAVOURED FUR for 1950

Again tllip year Musquash maintains its , reputation as the popular leader among the lower-priced imported furs. Musquash Flank for example—rprobably the least costly of these is in big den/and. The reason? Exceptionally fine wearing qualities. A few 1950 models in this particular fur are now being shown by Pattison Ede. These feature the graceful draped effect achieved by the moderately flared back and narrow shoulder line, complemented by the cuffed sleeve. In these garments, the creative art of Pattison Ede’s London cutters and designers is further demonstrated by the unusual attractive skin-working, that adds the final exclusive touch of elegance. Naturally, these stylings are not confined to Musquash Flank. Similar styles are also available in Northern and Southern Musquash backs, Squirrel, Peschaniki, Marmot, and Seal. If, however, the customer prefers a style that is different, she can make her own choice from made-up garments or from the many lovely designs featured in the latest fur-fashion journals from overseas. Women who are considering the purchase of a good fur coat would be wise to visit the Pattison Ede Showrooms now—the address is 72 Lichfield Street, Christchurch. —Advt.