TWO-WAY TRADE

Ashburton Guardian, Volume 55, Issue 178, 11 May 1935, Page 2

TWO-WAY TRADE

THE MEAT BOARD'S MESSAGE. VISCOUNT GALWAY'S SUPPORT. (Special to the "Guardian.") LONDON, April 7. The last public, engagement of Viscount Galway in his own district, prior to leaving for New Zealand to assume the office of Governor-General, was a visit to the New Zealand exhibition promoted by the Meat Producers' Board in conjunction with the Dairy Board in Nottingham, a city of 270,000 inhabitants.

The publicity drive on behalf of New Zealand meat products took the form which has been found most effective, of conducting a competition among retail butchers for the best decorated window Utilising New Zealand lamb, prizes being also given for the best decorated trade cycles, and a painting competition attracting over two thousand entries from the children, all of whom were entertained at a moving picture show including New Zealand pictures in\the programme. Reciprocal trade between Nottingham's industries and New Zealand producers was brought prominently before the notice of the public by arranging that the usual exhibition shop for the Dominion's products should also include displays of goods New Zealand purchases from that city, including hosiery, lace, typewriters and bicycles. The response of Nottingham manufacturers to the invitation to send material for display was so. good that the whole available space was insufficient for all they offered. The reciprocal trade aspect was effectively demonstrated by showing Nottingham products on one side, and New Zealand food products on the other side of the exhibition shop, which was of large dimensions. Across the Nottingham exhibit was a "streamer" directing attention to what New Zealand buys from Nottingham,' while on the New Zealand side was a similar notice suggesting that here were the products New Zealand looked to Nottingham people to'buy in return. These two messages were linked up by another suggesting' tJie value of mutual trading, while outside the shop a large poster fact—"New Zealand Buys British." Lord Galway's visit to the exhibition in the company of representatives of the city's civic, industrial and commercial leaders, gave the opportunity for a public farewell and the expression of good wishes for the success of his term of office in New Zealand. Having made a tour of the exhibits, Lord Galway said he had been impressed by their marvellous quality, and he trusted that similar efforts would be made leading to more trade in each direction. Among the many congratulatory messages, was one from Lord Trent, former °President of the Nottingham Chamber of Commerce : "Best wishes for the success of your campaign for a two-way traffic between this country and New Zealand. Voluntary development of mutual trade within the Empire is of special value to-day, when business with foreign countries is so much hampered by strictions and reduced purchasing power." The reciprocal trade aspect was again effectively stressed at another gathering in connection with the campaign, when the Lord Mayor of Nottingham, who distributed prizes to the successful competitors in the window-dressing classes, gave three reasons why the local public should support New Zealand : It was a yery loyal part of the British Empire; the quality of the o-oods ; and its policy of reciprocal trad-

Over ten thousand people visited the exhibition, and the reports of the Meat Board's officers suggest that the whole campaign not only stimulated interest in New Zealand food products among the consumers, but the friendliness of the wholesale and retail traders, with the result that their turnover of New Zealand mutton and lamb has shown a definite advance. The way has been well paved for a further campaign next year.