Page 7 Advertisements Column 2

Ashburton Guardian, Volume 54, Issue 196, 1 June 1934, Page 7

I'l, 'll v, WJi * "a /i/fy Q 'A "> .'//A' <§> 5^ "m < i/fe V, tyn/nm i n ii> tijjjJf/ii i/mt li'ylnuiL A i § * ARCHIE TODD AND SONS invite you to the GREATEST in the History of this store to fittingly celebrate the taking over of Barrett’s Limited, Now in Full Swing We are going to make history in the shape of unprecedented business. Do not miss your share of the economies and advantages Drapery Values that stand without precedent or parallel. THE NEW 51 : ' A. H. TODD AMD SONS, Proprietors. i

ARE “Dull Times” NECESSARY ? # Ijffl m m ifi Ui \ -m 1 3&K THE REASONS for many dull times in busiy ness are often too easily explained. They run like this: “The Robinson Company is not doing much advertising this year.” “The Jones Company has held up their new campaign till things imprpve." "Business is bad with the Brown Company so they re not, doing; any advertising.” The question is: Isn’t the real reason hidden behind these statements? Isn’t the real reason for dull times that too few business men realise how far newspaper advertising can and will help, their sales. ' v 1 In factories, in warehouses, in hundreds of retail stores, goods worth thousands are waiting for buyers 'losing big sums daily in interest, in depreciation, in lost opportunities tor sale. Waiting . . while the great constructive force of newspaper advertising is moving similar products from busy factories, to active wholesalers, to progressive retailers, to the thousands and thousands of consumers who are reached and influenced by their daily newspapers. NEARLY EVERYONE WHO READS—READS A NEWSPAPER "It is the large and consistent advertisers who are today weathering the storm . . the time has arrived when sound advertising schemes can be launched with confidence." ——Lord Iliffe.

UNmuz HOT WATER BOTTLES REACH ,pOIJ*T ]N . HE HIGH £St WORKMANSHIP. i ■ | Reliable | HOT WATBt 1 BOTTLK I at ' ' 1 Bargain Prices ■# Unique Hot Water Bottles --2 years guarantee. 8x 10 8x 12 10 xl2 6/- 6/9 7/6 Moulded Hot Wider Bottles - 2/6 3/6 £ I JOHN ill & Go., Ltd. 1 Hi i