THE WOMAN IN THE CASE

Ashburton Guardian, Volume XLV, Issue 10163, 18 July 1924, Page 8

THE WOMAN IN THE CASE

What makes a woman ask her grocer for a. certain brand of tea, sauce, flour, floor polish, on any of the hundred and on* articles in daily use? Is it because the makers have personally begged of her in an apologetic sort of way to give their particular wares a trial? Hardly! The numerous *<7orld-famous commodities so widely used would be unknown outside of their own factory towns if the word-of-mouth message ,had to be jdepended upon to create a demand for them. Consistent advertising has made scores of articles household words to everyone while other articles of equal merit are naver heard of except by a comparatively few people. Men and women are profoundly influenced in their buying habits by adrertiaing. No matter what you have k> sail—food, clothing, luxury, or serrioe—you can mould Public Opinion to a favourable view by advertising well eaough and long enough. Do women —or men—ask for your product? Or when it is mentioned to tltem, have they good reason to say, I "We never heard of it?" ? Advertising fcrings its orra raward to I ( tins* wko sdrattiae. j;