THE PHILOSOPHY OF ADVERTISING.
(By Glen B ick) [ The first rule in advertising is that there are no rules. . No cackling hen ever advertised a rotten egg. . . The highest function of advertising is reputation-building. Advertising is the lifting of the unknown, the misunderstood ami the unwanted, up into the known, the understood and the wanted. , Good taste does not make good advertising cost more: it makes it worth more. . All advertising is good. But some oi it is a thousand times better. All advertising should be created with the idea that the reader will ignore it if he possibly can. If the advertising is right it will reduce selling costs. It it is wronir, it will increase them. Form is to the advertisement what manner is to the man. t Advertising is the voice of business. The trade-mark- is to advertising what the goodwill is to business. The hen always scratches hardest when worms are scarcest. Advertising is stating who you are, where you are, and what you have to offer the world in the way of commodity or service Elbert Hubbard
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Bibliographic details
Ashburton Guardian, Volume XLIV, Issue 10106, 7 May 1924, Page 3
Word Count
182THE PHILOSOPHY OF ADVERTISING. Ashburton Guardian, Volume XLIV, Issue 10106, 7 May 1924, Page 3
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