THE WOMAN IN THE CASE

Ashburton Guardian, Volume XLIV, Issue 10066, 12 March 1924, Page 2

THE WOMAN IN THE CASE

What makes a woman ask her grocer for a certain brand of tea, sauce, flour, floor polish, on any of, the hundred and one articles in daily use? Is it because the makers have personally begged of her in an apologetic sort of way to give their particular wares a trial? Hardly! The numerous world-famous commodities so widely used wotild be unknown outside of their own factory towns if the word-of-mouth message had to be depended upon to create a demand for them.

Consistent advertising has made scores of articles-household', words to everyone while other articles of equal merit are never heard of except by a comparatively few people. Men and women are profoundly influenced in their buying habits by advertising. No matter what you have to sell —food, clothing, luxury, or service—you can mould Public Opinion to a favourable view by advertising well enough and long enough. Do women—or men—ask for your product? Or when it is mentioned to them, have they good reason to say, “We never heard of it?”

Advertising brings its own reward to those who advertise.