Page 6 Advertisements Column 3

Ashburton Guardian, Volume XLIV, Issue 9874, 23 July 1923, Page 6

! HOW ADVERTISING HELPS. “The manufacturer who advertises is five times as likely to stay in business as liis non-advertising competitor.” i This is the conclusion of Mr Harold K. Ferguson, engineer and builder, of Cleveland, Ohio, who has boon investigating the question of advertising as it affects business. He found that 84 per cent, of the- business failures were those of firms which did not advertise. He found, too, that more than 80 per cent, of the factories he built were purchased by national advertisers, and that more than 90 per cent, of the new floor space was required for the increased production of advertised commodities, or something more than 12 times the' space purchased by non - advertisers. For Children’s Hacking Cough, Woods’ Great Peppermint (hire,