HOW ADVERTISING HELPS.
•‘The manufacturer who advertises is five times as likely to stay in business as his non-advertising competitor.” This is the conclusion of Mr Harold IC. Ferguson, engineer and builder, of Cleveland, Ohio, who has been investigating the question of advertising as it affects business. He found that 84 per cent, of the business failures were those of firms which did not advertise. He found, too, that more than 80 per cent of the factories he built were nurcliased by national advertisers, and that more than 90 per cent, of the new 'loor space was required for the in. creased production of advertised com nodities, or something more than 12 times the space purchased by nonadvertiserß
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Bibliographic details
Ashburton Guardian, Volume XLII, Issue 9474, 6 March 1922, Page 6
Word Count
118HOW ADVERTISING HELPS. Ashburton Guardian, Volume XLII, Issue 9474, 6 March 1922, Page 6
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