HOW ADVERTISING HELPS.
“ The manufacturer who advertises is five times as likely to stay in business as his nop-advertising competitor.” This is the conclusion of Mr Harold K. Ferguson, engineer and builder, of Cleveland, Ohio, who has been_ investigating the question of advertising as it affects business. He found that 84 per cent, of the business failures were those of firms which did not advertise. He found, too, that more than 80 per cent of the factories he built were purenased by national advertisers, and that more than 90 per cent, of the new floor space was required for the increased production of advertised commodities, or something more than 12 times _ the space purchased by nonadvertisers.
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Bibliographic details
Ashburton Guardian, Volume XLII, Issue 9473, 4 March 1922, Page 2
Word Count
116HOW ADVERTISING HELPS. Ashburton Guardian, Volume XLII, Issue 9473, 4 March 1922, Page 2
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