EVERYBODY GETS ONE.

Ashburton Guardian, Volume XXXVII, Issue 9052, 24 July 1917, Page 6

EVERYBODY GETS ONE.

NEWSPAPER A UNIVERSAL ADVERTISING MEDIUM.

"It gets to everybody every day." This is fcbe reason advanced by Pemberton M. Price, Philadelphia sales manager of the Westcott Automobile, for favouring newspapers above all other advertising mediums in the sale of automobiles.

The newspaper has a much wider ap-j peal than any other periodical, there-1 fore its value- as an advertising medium' for almost any sort of product is almost I inestimable. I

Tho newspaper reaches a man when he is in tho humour for reading, and therefore in a receptive state of mind. It is an essential part of his daily activities. He must be acquainted with the news of the Jay or he is not contented., .

In getting the news of the day he cannot help but see advertisements it they are attractively presented. And ho cannot help but read thorn if they are intelligently vrittcn. This applies to every class. The wealthy man and the man of moderate means are alike in their dependence on the daily newspaper. For that reason tho selling department which wishes to attract the attention of good buyers is quick to take advantage of tho means of communicating with them afforded by the newspaper. Weekly and monthly publications hare thoir particular advantages, but the fact jomains that they appeal to a moro limited class than docs the news paper.