Page 3 Advertisements Column 3

Ashburton Guardian, Volume XXXVII, Issue 9052, 24 July 1917, Page 3

Hugh Chalmers, head of the Chalmers Motor Company, has announced his intention of spending 1,000.000 dollars in advertising tho merits. of his cars during the coming year (says the "Fourth Estate")- Most of tho appropriation will be used in newspaper space, according to Paul Smith, vicepresident, who further comments as follows:—" Tho local newspaper is the now medium. It is the solar plexus blow which hits .at the door, of each homo in each dealer's town. And that means sales now. The national weekly magazine is necessary, but the timely \dpw is delivered by the daily paper in eijfcn sales district. As a proof of our absolute faith in this fact, we are using 1600 newspapers throughout the country several. times each month in the campaign we are now waging."