WOOL PUBLICITY

Evening Post, Volume CXXI, Issue 68, 20 March 1936, Page 12

WOOL PUBLICITY

BRITISH TRADE VIEW

A suggestion that there should be -a levy of not more than Is per bale for wool publicity purposes is made by "The Textile Mercury and Argus." Seeing that the Australian clip is round about 3,000,000 bales this would yield £150,000. A similar levy in New Zealand would add another £35,000. This looks a very handsome total, but worked out per lb of wool it is infinitesimal. For 3001b of wool in a bale the levy per lb would be a 300 th part of a shilling. "Now it .remains to be seen how the wool textile" industry of this country will react to this lead from the raw material end," states the journal. "It was far from easy to get through the levy scheme in support of scientific research, but the trade sems more amenable today to co-operative. effort than it used to be.

'•There is a growing feeling that something should be done to counteract the well-organised and very effective publicity in the interests of competing fibres. In the past there has been a tendency to assume that everybody knows all about the splendid qualities of wool, from the point of view of hygienic clothing, but it may not be wise to take too much for granted. "A good story can be told about wool and the virtues of wool, but to be effective it needs something more than a spasmodic effort. Sustained publicity over a number of years is necessary if the movement is to be worth while. A substantial central fund and expert direction is necessary. The growers have given a bold lead. It is now for the wool users and selling organisations to show their hand."