ADVERTISING THE FAITH.

Waiapu Church Gazette, Volume 36, Issue 6, 1 September 1945, Page 15

ADVERTISING THE FAITH.

Church Publicity Urged. A nation-wide Press, advertising., campaign for "the conversion of England to the Christian faith" is recommended m a long report of a commission on evangelism appointed by the Archbishops of Canterbury and York. •■■■"BWRJBPr"The" majority of the commission believes the Church should make an adventure m Christian education through advertising" upon a nationwide scale with expert advice m what is a highly specialised art," says the report. "There are few questions of greater or more pressing importance at present than the use of methods of publicity for proclaiming the gospel." The commission has been advised that expenditure for a five years' campaign would cost £200,000 a year. *. i The commission advocates that the Church should see its message shown or spoken m cinemas and theatres and on the radio and by television. It maintains that the Church is not "Press minded." "The position will not be remedied until the Church shows itself willing to take much more responsibility for using the Press. There is an urgent need for Press attaches m the confidence of archbishops and bishops, m the same way as the Press is accustomed to be taken into the confidence of Ministers and high Government officials."