Page 48 Advertisement 4

New Zealand Tablet, 15 July 1915, Page 48

cannot be sold at the same price as in August last. It simply can’t be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facts— either prices have to be increased—or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips" Proprietors are determined that, in their case, this alternative will never he taken. “Amber Tips” remarkable rise in a few years from an unknown brand to by far the largest selling tea in New Zealand— the largest selling lea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given- -nothing but the finest teas will be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, less, healthful alike to nerves and digestion. Forget quality and healthfulness—consider the question purely from the standpoint of economy—there too “Amber Tips” leads, for every pound will give more cupsand at a less price per cup. —cup for cup, there's no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavourfiner fragrance—while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet you will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality We believe they do— know it. yy Tea. 1/10-, 2/-, 2/2 per lb. The only tea that has to increase its prices foregoing will tell you why.