RESULT OF ADVERTISING

New Zealand Tablet, 6 March 1913, Page 62

RESULT OF ADVERTISING

The value of newspaper publicity is both indicated and impugned in the story below, which comes from Madame. The man who approached the editor's desk was visibly excited. 'lt's all through your wretched paper!' he spluttered. ' What's the matter now.?' asked the editor, without looking up from his leader on the Chinese boycott, for he was used to excited gentlemen. ' Why, you stated the day before yesterday that a thief had entered my room, broken open my desk, and stolen a sum of money, but that fortunately, he had overlooked the gold watch which usually lies in the lower small drawer.' ' Well,' said the editor, ' weren't the facts stated correctly?' 'Correctly?' the excited gentleman repeated, derisively. ' Yes. That's just the trouble. The man came again last night and took my watch, and he'd never have known where it was if you hadn't told him.'