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New Zealand Illustrated Sporting & Dramatic Review, Issue 1262, 25 June 1914, Page 31

Sir Ernest Shackleton’s Route 1,700 miles across the South Pole from sea to sea. i .•.'RffgßOTicW CONWNwV/yi: n 7RITING to the agent. ' ' entrusted with the purchasing of the stores for the forthcoming Imperial Trans - Antarctic Expeditio ■, Sir Ernest Shackleton us ,s the e word-.: ■ I “The question of the concentrated beef supply is most important — it must be Bovril.’ 9 Men who trust a knowledge of their lives to s’orts as of ice their food take and si ow, has no ri-ks, and Sir recognised t e Ernest Shackle- scientifically ton, planning proved value of this expedition Bovril. with as intimate