ART IN ADVERTISING.

New Zealand Illustrated Magazine, 1 August 1904, Page 400

ART IN ADVERTISING.

--rr -r-rera Advertisers should note the design for the advertisement of " Tiger Teas " in dm issue. It cannot fail to attract attention to the article in question. It is better by far than a whole page of testimonials, which no one troubles to read, or, !if they do, don't believe ! It gives one the impression at once that the tea must be as good as the advertisement. It was specially designed by our] artist for the proprietors. Send for designs to suit your business requirements. Articles on the following subjects svillflappear shortly^: — Musa, the Despot (Confessions of a Liteeary Man). — By Jessie Mackay. Leaves from My Brighton Note Book. — By W- Townson. Two New Zealanders Abroad. — By Dora Wilcox. Esperanto, la Lingvo internacia.— By Robert Colquhoun. The Legend of the Dragon. — By A., de Lisle Hammond. Heerick and His CoNTEMPORARiES.-By Rachel Dee Brownlowe. The \ 'imen and Girls of Chrysanthemum Land. — By William Griiner. Some Aspects of the Land Tenure Problem. — By James Hight, M.A. Storiettes by the following Authors : — Dobsou and Tantia-Bheel. — By T. S.[Gurr. A Yankee in Maoriland. — By Quill. John Alden in Maoriland.— By Hilda Keane.