Advertising Tricks.

New Zealand Graphic, Volume XLVIII, Issue 2, 10 July 1912, Page 61

Advertising Tricks.

, A few days ago Parisians were witness bf an affecting scene near tEe Gare Saint Latare. A gentleman of colour, in the latest Paris fashion, drove up to the door of one of the chief restaurants. A tatterdemalion, also of colour, was loafing about, and he came fo’rward to’ open Che taxi-cab door. There were mutual exclamations of surprise. “You, Mohamed?” “is it you Ramau?” The two brothers, for such it seemed they Were, embraced, and then the welldressed one led the other into the restaurant, where they lunched both well and wisely, to the admiration of a good few who had been attracted by the unexpected meeting. The lunch over, the affluent black led away his poor brother. an interested little crowd bringing up the rear, to a tailor’s' establishment. There the shabby one was fitted out from head to foot. (By fhe time the operation • - complete, the curious ones had incre-- 1 in numbers, and when the two emerged from the tailor’s they wye still followed. At every opportunity they Jookcd into the shop windows and admired the new "clothes. Then one would say, for all to hear, “What a beautiful jacket. How can do it for sixty francs?” and so on, faking each article of clothing in turn. X erify the tricks of the advertiser are ingenious.