Page 3 Advertisements Column 5

Waikato Times, Volume 127, Issue 21185, 7 August 1940, Page 3

LUX TOILET SOAP is marvellously economical! The firmer tablet lasts so much longer! The lather’s so luxurious too . . . leaves your skin Lx satin • smooth X. ■■■m WMkmm ■ * / ALWAYS USE LUX TOILET SOAP AS A BATH SOAP TOO. /T PROTECTS DAINTINESS. KEEPS SKIN FRESH AND SWEET... FRAGRANT Economical yet wonderfully luxurious—Lux Toilet Soap! Hollywood’s favourite bath and complexion care leaves your skin glamorously lovely . . . fragrant with a delicate perfume that blends with all your cosmetics. And Lux Toilet Soap is supercreamed —you cream as you wash. A LEVER PRODUCT—MADE IN NEW ZEALAND TO! Le S O A p»

THIS IS THE WAY TO HAVE THE NEW SLIM WAIST Gran'ma knew the value of back-lacing for a slim, trim waist. And now that Fashion again highlights the waist, Modaire has devised a modern version of it. It’s a marvel. It combines a hint of back-lacing with the famous Nu-back principle: at the small of the back, just where the body has to bend, the corset is in two separate sections, the upper sliding over the lower as you move. Automatically lengthens and shortens. Yet flat and smooth as the scales of a fish. The rest of the corset never budges. It can’t ride up. In a Nu-back you can do anything you want to do In your daily life-work, play, sit, bend, twist, swing—just as if you wore no control at all. It does not cramp, bind or wrinkle. Because all the give the corset needs Is concentrated In that hinge action in the back, your Nu-back can fit more snugly, give better control, smoother lines and eliminate the strain on the shoulder straps and stockings. They’re made for every figure ... but are a particular blessing for the ten or eleven stone woman who would like to look nine. Thousands of women thank Nu-back for their youthful figures. Why not you ? mODfiIRE fj w/> Yt cant ride up Also obtainable with built-up shoulders for heavier figure*

It saves mi| knees;* Ai if She sprays her lino with C.O. LUST CREAM the white liquid lino polish - then polishes with mop or vacuum cleaner. Gives a quick, non-slip, hard lustre, free from smear. Polish your lino with C.O. Lusta Cream! Save your knees. Also unexcelled for Motor cars and Furniture. -o£> f LIQUID LINO POLISHS&J" ANOTHER CO QUALITY PRODUC T^^gpS