PRESS ADVERTISING.

Waikato Times, Volume 118, Issue 19765, 21 December 1935, Page 12

PRESS ADVERTISING.

REVIVES A DYING SERVCE. BRTISH POST OFFICE’S TRIBUTE. MAIN PLANK IN PROGRAMME. Striking -figures showing the success -of the Post Office’s newspaper advertising campaign were given by Mr J. 11. Brebner, Press Officer of the Brilisii Post Office, when addressing the publicity Club of London. “Press advertising,” he said, “continues to bo a main and effective plank In the Post Office programme, as It must be for all in every sphere of life who have service to offer. Judged by results it has paid for itself time and time again. “It has been mainly responsible for making the telegraph service, once decried by pessimists as* a dying means of communication, more active than ever.

“Telephone development has made unprecedented progress with its aid, ■and this year more than, 190,000 telephones and 121,500 new subscribers have been obtained. “As a result of advertising reductions in parcel post rates, it is estimated that the Post Office will carry 13,000,000 more parcels this year than last year. “The Post Office hopes that by the continuation of this policy of Press advertising, which, by increasing business has enabled it substantially to reduce charges to the publio, it will be possible to consider yet further reductions.”