MILK PUBLICITY.

Waikato Times, Volume 118, Issue 19759, 14 December 1935, Page 3

MILK PUBLICITY.

the great beautifier. Not to toe outdone by co&metlos, yeast, and other beauty preparations? milk has entered the field of ‘‘giamour- advertlslng Amerioa Milk guarantees, they say, the lovely complexions smooth skin, and sylph-like form that all women desire for beauty * nd £ ha ™: p ~, lt Newspaper advertising is being conducted by the Milk Publicity Bureau oft he New York State Department of Agriculture and Markets, is accompanied toy the picture of an attractive Rirl She told that each glass of milk is a calcium treatment that g b ® qldn „ lear an d silky. Not only that, but a note is added to write for a booklet on how to reduce safely with milk—for milk is not '?nli nl if.lso advocated as a “h.-manV driol. Babe Butt Dempsey Frank Buck, and other outstanding men in sports are quoted. Milk is the training-table standby and not a “sissy’s drink. The alkail“ effect' ot mllk 1» also stressed as the easy, natural way to keep ' leir Gone de are ‘tile statements as to the nutritive value of milk, its vitamin content and comparisons with other foods. It is the new aDuroach to the’desire of women for beauty and of men and boys for S p!o»“. The following are a few brief eitraets from this th d e V se“ n o S f : the movie stars. They drink milk beoause It conserve's their gives them sparkle, without affecting ther giamoious c]ea[ ,. up nneicrhUy and embarrassing skin blemishes when everything else has failed. You get a calcium beauty treatment with everv glass of milk you drink. “ Dose weight scientifically this pleasant way that keeps your pep up. Write for die'booklet all Hollywood is raving oven ‘TO. Milky Way, Diets of Movie Stars.’ ”