POWER OF PUBLICITY.

Waikato Times, Volume 118, Issue 19659, 20 August 1935, Page 3

POWER OF PUBLICITY.

government advertising. Major Aslnr. M.P., presented to Sir Stephen Tallents, Public Relations □ nicer of the General Post Office, Hie ■cup of the Publicity Club of London which cacli year is awarded for the areal est advertising achievement. Sir Stephen Tallents said "that the award was in reality an honour done not to him individually but to the 200,000 servants of the Post Otilee. Anyone who was charged with the conduct of publicity for a Government Department nqedcd al the outset every scrap of sympathy and encouragement that lie could find. Government servants were chosen for qualities which did not include a knowledge of publicity. “ It had been realised that the Post Oftice was engaged on a lest flight.. Publicity -had often much to endure from llie attempts of unskilled employers and incompetent critics to say just, how if was lo he carried out. There was nothing of that sort in the Post. Olllce, and it was largely due to the liberty lo make experiments—ami make mistakes —which had enabled Post. Olllce publicity lo secure l hose unmistakable praclical results, that harvest of public good-will, lo which llie great Poslmasler-Genorai, who had just laid down his office, had festiflod.”

Great Britain’s Recovery. —A rosy picture of I lie improved conditions in Great Britain is painted in a letter lo a friend in Dunedin from a man who is at present on a visit to England. “I was never more proud of ‘Old England.’ ” lie writes, “and of the manner in which she lias set her house in order and surmounted many of the tremendous obstacles tiiat confronted her nationally. From one end of the ■country to the other new houses and factories of the most modern and up-to-dalc styles are being built, and this must mean happier and more contented employees, and .a better output, besides providing work for thousands of artisans." Another fact that was having, and would continue to have, a far-reaching effect, oir the British Empire was, he considered. Hie number of Jews who had adopted England as their nation and homo. These people, who had been expelled from Germany, bad, some of I hern, been leaders of finance and commerce. No part of London had displayed more loyalty and genuine enthusiasm during the King’s jubilee celebrations Ilian this new section of the Empire, and llie first place visited by his Majesty after he had completed his official tours had been that quarter of London where the Jews had taken up their residence.