£3,000,000 PROFIT.
RADIO MANUFACTURERS. "We intend increasing our advertising appropriation fop the year beginning just befqre the Radio Exhibl- ' tion in August to £1,000,000,” said Mr S. Wilding Cole, chairman of the ; Radio Manufacturers’ Association, at 5 a meeting in London. r “That at the present rate will result . in business showing a profit of £3,000,J 000, which is a remarkably good return ’ for money so spent. . “The balance sheet for the radio . industry reveals that our advertising ’ account with the newspapers was 30 ’ per cent, of the profits on the indus- ; try’s trading last year,” he went on. ’ “What other industry spends 30 percent. of its profits with the news- ; papers? The radio industry does it ! because by so doing it is able Lo in--1 crease Us trade.” —Marlborough Ex- • PHJbs.
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Bibliographic details
Waikato Times, Volume 116, Issue 19462, 29 December 1934, Page 9
Word Count
132£3,000,000 PROFIT. Waikato Times, Volume 116, Issue 19462, 29 December 1934, Page 9
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