WHO PAYS?
COST OF ADVERTISING. “Who pays for advertising?" asked Mr P- J. A. Smith, of London, 'n an address delivered to the North Ireland branch of the Institute of the Motor Trade, in the Grand Central Hotel, Belfast, sorno time ago. “Sir Henry Mackintosh stales that nobody pays. The fact is. the more advertising, tho greater are the sales, and I,lie’ greater Ibc sales, the more Hie, eosls" of advertising and overhead are spread. The more costs are spread, the greater value can he given to the public. It Is often the linn that doesn’t advertise which pays the cost of other firms’ advertising." “Advertising," he stated, "is the most conspicuous tiling in modern life. Advertising is the one thing which has no limit to its influence. By means of newspapers, and in no other wav— for wireless has not yet been opened to general advertising—it is possible to blanket the entire country, and reach the whole public instantaneously with an urgent message.” ,
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Bibliographic details
Waikato Times, Volume 114, Issue 19013, 2 August 1933, Page 9
Word Count
164WHO PAYS? Waikato Times, Volume 114, Issue 19013, 2 August 1933, Page 9
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