“BACK TO GOOD TIMES.”

Waikato Times, Volume 114, Issue 18987, 3 July 1933, Page 10

“BACK TO GOOD TIMES.”

ADVERTISING A LEVER. After a survey of (he advertising medium best, suited to financial advertising, Administrative and Research Corporation, sponsor of Corporate Trust, decided not only In continue to place the larger part of its advertising appropriation in Ihe financial pages of the newspapers, but augment the amount of space heretofore used. Discussing this slop, .John Y. Bobbins, president, said “It has long been our conviction that consistent use of space on our part, in llic financial pages of representative newspapers throughout Iho country lias had much to do with our widespread distribution. Wc found that the amount of space devoted to financial news by the. influential newspapers of the country constitutes one of (lie prime reasons for the purchase of these papers by the more intelligent clement of their circulation, and provides a background upon which our modern system of securities’ distribution rests.” "If they arc to assert the leadership Ilia 1. people expect of them, hankers must become articulate,” said Peter .Miehelson, advertising manager of the Bank of .VniorP-n at the American Institute of Rankinc Convention this June. "We consider our newspaper advertising, with ils eonslant appeal through repetition, as the backbone of our ‘back to good lime.-;’ advertising campaign.”