“THE TEA WENT.”
Mr R. M. Burton, manager of the Army Stores, in a recent address in Christchurch, related one of his early experiences in advertising, many years ago. It was in Dunedin. An importing firm was “up against it.” Stooks were heavy, bills were pressing. They had enormous stocks of tea which would not sell. It was good tea. Mr Burton was asked If hq could sell it. “One morning at about 3 o’clock —my wife must have thought I was ‘batty’—l got out of bed and wrote an advertisement. I put it in half-page space in the Dunedin papers, and in one or two other oentres. in a month the tea had all gone. We did not cut the price. The public got good tea, I got my commission, and the firm got enough money out of it to end their worries. And I’ve sines been a llrm believer and a big' user of advertising whenever I wanted to •sell goods quickly in a big w’ay.”
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Bibliographic details
Waikato Times, Volume 113, Issue 18947, 17 May 1933, Page 9
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168“THE TEA WENT.” Waikato Times, Volume 113, Issue 18947, 17 May 1933, Page 9
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