Page 3 Advertisements Column 1

Waikato Times, Volume 112, Issue 18797, 19 November 1932, Page 3

They do not cause throat irritation Craven “A” are made specially to prevent sore throats. That is what we say and have said for years. “ They do not cause sore throats” says this Lady smoker from Manchester, England (read her letter beneath the picture). If the cigarette you ordinarily smoke fl) irritates; (2) stings; (3) bites or (4) makes you cough, investigate this question of smooth, pleasant, non-irritating smoking': test the smoothness , and coolness, of CRAVEN “A”. THEY NEVER VARY: wherever you buy you get CRAVEN “A” FRESH SEALED-.FRESH from the Factory : protected against climatic variation by their wrapping of moisture-proof “ CELLOPHANE”, proof against DAMPNESS, DRYNESS, and SHOP STALENESS. mMmmmsmmmwswsw. NO NEED TO TEAR Give a jfartinff push UPWARD to the bottom of the packet and slide off wrapper DOWNWARD. TO OPEN just a touch with the right thumb ... breaks the fresh B&V n*J seal. X k X Si hi KBSS IP Sealed Fresh —Sold Fresh in 10s, 20s & 50s. ”—V7 TT — "T"" /C~ — ... x 4 • i KSK m x:: (The original letter Is filed at Arcadia Works). “ / feel impelled to write and tell you how excellent I find your cigarettes, Craven M’. I can heartily substantiate your claim that they do not cause sore throat; 1 would almost be prepared to state that they prevent it, as since smoking Craven ‘A’ I have never had the slightest tendency to any throat troubles. I have tried many other brands of Cigarettes for the purpose of comparison, but have always reverted with pleasure to Craven ‘A’.” 4)6 made specially to prevent sore throats as N.Z. Representatives: Fairbairn, Wright & Company, Christchurch. Dunedin, Wellington and Auckland.