BRITISH TRADE

Waikato Times, Volume 111, Issue 18642, 21 May 1932, Page 5

BRITISH TRADE

PRINCE OF WALES’ ADVICE,

SEEKING NEW CUSTOMERS

PLEA FOR YOUNG MEN,

(Official Wtreless.l (Received May 21, 10.45 a.m.) RUGBY, May 20

Discussing salesmanship In a speed at the conference of the Incorporated Sales Managers’ Association, in London, the Prince of Wales urged the importance of going out into the world and Uniting new customers for British goods. He Said the urgent need of the whole world was the expansion of international trade, not its restriction.

He advocated more efficient marketing methods, to lower costs. It was essential that there he the closest consultation and co-operation between all engaged in planning, directing, supervising and operating industry and commerce.

Remarking that if a man at thirty was not capable of talcing responsibility and exercising authority and inlative there was small chance of his becoming so later, the Prince urged that young men he given key positions at an earlier age.

“Recruit wisely, train thoroughly and trust boldly, and our young manhood will not fail you,” concluded the Prince.