Page 12 Advertisements Column 8

Waikato Times, Volume 111, Issue 18625, 2 May 1932, Page 12

TwVIBER MERCHANT. T. H. MELROSE, TIMBER merchant, Kent Street (Opposite Franktcn Saleyaids). Phono 3625. Phono 3625 PEOPLE FORGET, NOT BECAUSE THEY WANT TO FORGET, BUT BECAUSE THEY ARE NOT HELPED TO REMEMBER !

rpiiE REASON why a manufac- -*• turer of a once popular and very much used article lost hi 3 market was because he did not appreciate the real value of publicity, and for the same reason many merchants and shop-keepers lose their customers. He made an irretrievable mistake when he imagined that in this competitive age he could get along without a daily reminder through the advertising columns of the newspapers. Having built up a big turnover with the Rid of publicity, the business was expected to run along on its own volition. It was 100 late when he realised that free-wheeling along on one’s own momentum, though thrilling, is a gradual movement towards a dead slop. Competitors are alert for such opportunities. To ivin and hold your customers, it is necessary for you to ADVERTISE AND GIVE GOOD SERVICE! Remind the Readers of THE WAIKATO TIMES of Your Business and How You Can Serve Them.