Page 4 Advertisements Column 4

Waikato Times, Volume 110, Issue 18392, 28 July 1931, Page 4

Cabled from London the other day that Londoners now consume r>o per cent less alcohol and smoke 100 per cent more tobacco than formerly. Yel the enemies of tlie weed will insist that smoking invariably leads to drinking, and that Hie confirmed smoker is usually a confirmed sot. But the cablegram seems to give the lie direct lo that assertion. It is a lie. because lobncco quite often does away with the craving for alcohol. And while liquor, taken to excess, fuddles Hie brain ami destroys Hie ability to think clearly, tobacco has precisely the opposite effect. It, is a sedative and nervesoother. But beware of over-indul-gence in tobacco unless it’s pure I If overloaded with nicotine, as Ibc foreign tobaccos generally are, it will Infallibly wreck the health, sooner or later. The world's purest tobacco Is Hie toasted New Zealand. The toasting Kills 1 lie poison, leaving Hie tobacco pure, sweet, mellow, fragrant —and innocuous. There are only four brands of toasted: Biverbead Gold, Cavendish, N'avv Gut No. 11 and Cut Plug No. in. 9.01