Page 21 Advertisements Column 2

Waikato Times, Volume 108, Issue 18165, 1 November 1930, Page 21 (Supplement)

WORLD’S LARGEST STORE IMPORTS BERLEI’S ■ Wi PAN^ ' OF CHICAGO ’ ? J iMpbftT BERLEI’S.. STRIKING ENDORSEMENT OF DOMINION •: manufacturing % METHODS BERLEI’S BUILT FOR five FUNDAMENTAL 1 FIGURE TYPES ■ik berlei the MOST * PER F E CT- FIT TIN G CORSET . . IN THE WORLD \ 4 ; Eto: i %^^.; in; englaNd ft* a year ago! *: Marshall Field and Company of Chicago, who employ 15,000 people; who have a cjuarter million customers every day ; who have a staff of 107 saleswomen in the corset department alone; who have, to use their own words, "permanent representatives constantly ■ journeying the world in tireless quest of the world’s finest merchandise” • • Marshall Field and Company have imported Berlei Foundations to offer to the discriminating customers of the world’s largest store. They have imported them because they measure up to their own stated requirements of "the world’s finest merchandise.” Yet, you, Madam, may buy these Berlei’s at about half the price the women of America will gladly pay for them • l t Scientific research, pioneered and conducted in New Zealand and Australia by Berlei, has established the fact that there are Five Fundamental Figure Types into which all women fall. That is why Berlei makes five complete ranges of foundation garments one for each figure type. You, Madam, approximate one of these types • The skilled corsetiere who sells Berlei’s can tell you which type of figure is yours, and fit you with the Berlei specially designed for it. Fit you so perfectly, that you will know a figure-comfort and a figure-smartness, finer than which no woman anywhere in the world can enjoy, irrespective of what she may wish to pay • We have always claimed this for Berlei. This order from the largest store in the world endorses our claim. And it is well to remember that this store is situated in America—regarded as the home of modern corsetry, in countries where Berlei’s are not yet on sale • / Just a year ago, Berlei opened a factory in London, and New Zealand visitors to London may now find their favourite Berlei’s in such stores as Selfridges, Army and Navy Store, Barkers, Marshall and Snelgrove, Marian Jacks, Gorringe, Darlings and Wilkies, and many others • Berlei (N.Z.) Ltd., Lome Street, Auckland •

HARSttNE**? WHEN WHISKY MAKES YOU GASP LIKE YOU WERE DRINKING LIQUID FIRE . . . REMEMBER . . . THERE’S NOT A BITE IN A BUCKETFUL OF McCALLUM’S PERFECTION... THE SMOOTH SCOTS WHISKY.., NOW PUT A RING AROUND THAT NAME AND DON’T FORGET 1T... McCALLUM’S PERFECTION... BOTTLED IN SCOTLAND. AUCKLAND. COOKE S CO.. LTD., ALBERT STREET WELLINGTON. ELLIS a M ANTON LTD.. BOND STREET CHRISTCHURCH. FRANK A. COOK LTD., COLOMBO STREET DUNEDIN. LANE'S LTD.. CARROLL STREET is w r > Mm(7** *7 & mn '// ■M r A •70 r Wkv J never feels sbicit ones TJIS friends wonder why he A. A, i s always alert alive. He never seems to get jaded, even after a hard day’s work. The reason is—Wrigley’s. Jones has found out that if you keep your mouth fresh, you feel fresh. And the pure, cool flavour of Wrigley’s Chewing Gum refreshes the mouth as nothing else can. It removes all trace of eating, drinking or smoking. And sweetens the breath. Wrigley’s Chewing Gum—"after every meal”—is recommended by doctors and dentists. It aids digestion. It keeps the teeth cleansed. To fastidious people it commends itself as a simple rule of mouth hygiene—and of efficiency. In two flavours —P. K., a pure peppermint flavour and Spearmint, a pure mint leaf flavour. Only Id. a packet—but the finest quality money can buy. Made in Australia, WRIGLEYS D ■m PER A/j PACKET AK7