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Do you Make your Own Frocks ? ‘HOME SEWING WEEK’ US SHOW YOU HOW EASY AND SIMPLE IT IS DURING WITH THE HELP OF I®. > f M lwf>, E <u LW’S::. v McCALL PRINTED PATTERNS OUR DRESS DEPT, has never been more in the “ limelight ” than at present. Every shelf is packed with enormous ranges of fascinating DRESS MATERIALS ready to be turned into glorious Summer Frocks, quite inexpensively and effectively —We will show You how I A McCALL PRINTED PATTERN IS THE ANSWER “The only ..pattern with the PRINTED CUTTING LINE.” AS K/- & Write for Patterns of DRESS GOODS during 'Home Sewing Week.’ Posted Free. f/arf your faring Wardrobe dr ring imm wm sisp m m COMMENCING MONDAY “LOVELY DRESS GOODS.” You will need to see them to appreciate them. m m m , *4* l)/ d m s?\ . c et te> ; mm - 'Uy FASCINATING VOILES. 40in. FLORAL VOILES, a charming collection of lovely ne\v patterns and colourings. Specially Priced at I/11, 2/3, 2/6 & 2/11 FLORAL ART SILK VOILE, a latest production in entirely new and effective designs and colourings.. Specially Priced at 4/6 and 4/11 yd. FAMOUS “GRAFTON VOILES,” a delightful quality, in new designs, fast in colour; 40in. wide. Specially Priced at 2/9 yard. CHARMING ART SILKS. 36in. PLAIN ART SILKS, in a wonderful variety of qualities, and over 30 shades. Specially Priced, I/11, 2/4*, 2/11, 3/3 36in‘ PRINTED ART SILK RAYONS, in an extensive range of new designs, including spots and neat floral effects. Specially Priced, 1/81, 2/3, 2/6 to 3/11 36in. FLORAL ART SILK TAFFETA and CREPE MAROCAIN, two effective materials in exclusive designs and .reliable colours. Specially Priced 4/6, 4/11,'5/11 yard PRETTY GEORGETTES AND ART DE CHENES. 36in. PRETTY FLORAL SILK GEORGETTE, a dainty material for day or evening wear; in entirely new designs. Specially Priced 6/11 yard 36in. RAYOLA SUEDE AND CREPE CHARMENE, entirely new productions of Artificial Silk with silk crepe effect. Wonderful value in all the latest shades. Specially Priced at 6/11 yd. 36in. FLORAL ART DE CHINE, an effective new material, rich and soft in appearance; an exclusive range of latest colourings and designs. Specially Priced, 7/11 yard J JiiDURING “HOME SEWING WEEK” In our Dress Department we will supply 1 “FREE-" A McCALL PRINTED PATTERN with every Dress Length value 10/-. The above Frock is actually reproduced from a McCALL PRINTED PATTERN. —the only pattern with the l PRINTED CUTTING LINE. PLAIN AND PRINTED COTTON GOODS priced * low for HOME SEWING WEEK. THE “IMPROVED” BRITWAY, in popular dress fabric, guaranteed unshrinkable and fast colours, in both plain and printed designs; over 30 colours. Specially Priced at 1/91 yard “SOLPRUFE," a 36in. Fadeless Fabric for Ladies' or Children's Yvear thoroughly recommended; in all shades. . Specially Priced I/M yard 29in PLAIN COTTON FUJI, a dependable material resembling all silk, in over thirty shades; ideal for underwear. , Specially Priced 1/2 yard 31 in. “WINNERA,” a famous cloth for children’s tub frocks, in attractive designs and guaranteed fadeless, in extensive range. Specially Priced 1/3 yard. 36in. IMITATION LINEN, a reliable and dependable material resembling pure iinen; fast in colour to light and washing, and over 30 shades. Specially Priced at 1/3 yard. 30in. “JOYWEAR,” a printed Cotton material, guaranteed fadeless, in exclusive range of colorings. Specially Priced at, 1/6 yard 38in REVERSIBLE WASHING GINGHAMS, a useful cloth for children’s wear, in smart check effects. Specially Priced 1/2 yard 31 in PLAIN COTTON JAPANESE CREPES, a nice soft quality in all the leading shades. . Specially Priced, 9d yard PRINTED CREPONS, a smart effective material in crepe effects, printed in small designs, and shades suitable for underwear. Specially Priced at l/6| yard 'McCall Printed pattern I McCall Printed Pattern Varying Lengths for Afternoon There’s variety in skirt length this season—just as theres variety in skirt treatment and dress detail! And the chic rule to follow is Paris' own rule—choose the length that flatters your figure. For afternoon, one may select the regular or uneven hemline—the two frocks illustrated are examples. We 11 provide you with the new Spring prir s for making them fashionably! All Dress Goods Specially Priced for Home Sewing Week HOOKER and KINGSTON FAMOUS FOR DRESS GOODS. LIMITED HAMILTON

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https://paperspast.natlib.govt.nz/newspapers/WT19301024.2.112.3

Bibliographic details

Waikato Times, Volume 108, Issue 18158, 24 October 1930, Page 9

Word Count
695

Page 9 Advertisements Column 3 Waikato Times, Volume 108, Issue 18158, 24 October 1930, Page 9

Page 9 Advertisements Column 3 Waikato Times, Volume 108, Issue 18158, 24 October 1930, Page 9