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Waikato Times, Volume 107, Issue 17982, 29 March 1930, Page 7 (Supplement)

Tobacco, always a joy to the smoker, is never, perhaps, better appreciated than on a long railway journey, when one has, perforce, to remain a prisoner for hours at a time. Such is the beneficent .Influence of Hie weed that it will redeye even the tedium of travelling. But on a long journey you want a brand you can smoke all day without tongue, throat, or nerves suffering. “Where Is such tobacco obtainable?” you may ask. Why, at any tobacconist’s! Ask for Riverhead Gold Navy Cut, Cavendish, or Cut Plug No. 10. They are all good, and the secret of their marked superiority is that, unlike ali other tobaccos, they are toasted. This process gives them their wonderful flavour and fragrance, and—more important still—largely neutralises the nicotine in the leal', thus rendering them absolutely safe to smoke —even to excess! You cannot say that of the imported brands, ail of them full of nicotine, and bound to affect the health if used habitually, because, as any doctor will tell you, nicotine is a deadly poison. *