Page 13 Advertisements Column 1

Waikato Times, Volume 106, Issue 17886, 5 December 1929, Page 13

Why Colgate's has become The Favourite Toothpaste The amazing story of Penetrating Foam . . . that cleans where the toothbrush cannot reach . m The reason why more people use Colgate’s than any other toothpaste is simply that it cleans teeth better. Cleaning the teeth, say dentists, doesn’t mean merely scrubbing the outer smooth surfaces. It means penetrating down into the thousands of tiny crevices in normal teeth and gums where food particles apd mucin collect and where decay starts. No toothbrush can reach these hard-to-clean places. They must be cleansed by the dentifrice. Hence the real test of your toothpaste is its ability to get down into these crevices and cleanse them . thoroughly. y , toothpastes on the market to-day. Colgate’s superior penetrating power is due to the fact that it contains the world’s greatest cleansing agent. When brushed, this cleansing agent bursts into a sparkling, snow-white foam that sweeps over teeth and gums. This foam possesses a remarkable property (low "surface-tension”) which enables it to go deep down into the tiny tooth crevices where decay starts. There, it dislodges clinging food particles and mucin, washing away these impurities in a detergent wave. In this foam is carried a fine chalk-powder—a polishing material used by dentists—which polishes the enamel safely, brilliantly. A recent scientific test proved that Colgate’s has a greater penetrating power than any of the leading Thus Colgate’s cleans and beautifies, purifies and refreshes the entire mouth, restoring natural loveliness of teeth and gums. Send for Sample. COPYRIGHT. 4/16/79. We would like you to try Colgate’s Ribbon Dental Cream. Send 3d. in stamps (to cover cost of wrapping and postage) to Colgate-Palmolive-Peet Co. Ltd., G.P.0., Bor 1393, Wellington, and we will send you a generous sample —enough to give Colgate’s a real test.

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