Page 3 Advertisements Column 1

Waikato Times, Volume 106, Issue 17839, 11 October 1929, Page 3

AFTER THE WATCH. EL LI MAN’S EMBROCATION player's friend after the Banishes aches and pains. is the match.

Compare tHe action of this Penetrating Foam with ordinary toothpastes which fail to get down into crevices where food particles collect and decay begins Vastly more important than mere surface polishing of teeth is the daily removal of the lurking, decaying food particles and mucin deposits lodged in the tiny crevices of the teeth. Some toothpastes merely polish the outer surfaces of the teeth. They cannot reach the hard-to-clcan places ... where decay starts. However, everyone using Colgate’s feels secure, knowing that it has a higher penetrating power than any of the leading dentifrices on the market to-day. The active Colgate foam, containing the world’s greatest cleansing agent, literally washes away all the hidden impurities, leaving the teeth really clean, protected from premature decay. When you brush your teethi with Colgate’s, you do more than safely polish the surface. Colgate’s penetrating foam possesses a remarkable property (low "surface-ten-sion”). This means that it penetrates into every tiny crevice. There it softens and dislodges the decaying impurities, washing them away in a detergent wave, in this foam is carried a fine chalk powder, a polishing material used by dentists as isafe, yet effective in keeping teeth white and attractive. vm. m. Consider Colgate’s two superiorities. It not only polishes the surface thoroughly, but because of its greater penetrability, it cleans where brushing can’t ... an extra not found in ordinary toothpastes. Send for Sample. We would like you to try Colgate’! Ribbon Dental Cream. Send 3d. in stamps (to cover cost of wrapping and postage) to Colgate-Palmolive-Pcet Co. Ltd.* G.P.0., Box 1393, Wellington. *nd we will send you a generous sample ■ —enough to give Colgate's a real test. SI