Page 2 Advertisements Column 6

Waikato Times, Volume 100, Issue 16749, 16 March 1926, Page 2

Wu \ tY\ ffISHI i? 3= GOOD advertising has become a pretty general habit. Advertisers have 'caught the new spirit in business presentation; advertisements are read with greater interest and are really a guide as to what should and should not be bought. There seems to be very small space left in the world for business men who do not advertise in some form or other. People feel there must be something seriously wrong with a business that does not advertise: they fight shy of it. As shrewd observers of what is going on in the advertising world, you, readers, have surely noticed how invitingly and intelligently advertisers present their-messages to you in the columns of aikato Times ADVERTISING DEPARTMENT -p h °ne 1373

V 1Y"? sni CsaijH! @ll ®3JI Lsa say? iJwm the Factory/, to Your Bedroom - _ untouchedbtf dirt or dust. YOU sleep safely as well as more comfortably ■*• on a “Durodown” mattress. It comes to you untouched by dirt or dust —wrapped by the wonderful Droll mattress wrapping machine the only one of its kind in New Zealand ! Wrapping and sealing is yet another exclusive “ Durodown” feature For your health’s sake ask for “ Durodown’ <( For perfect rest and wears the best’ Made by Howard Abbott Ltd., Auckland Durodown Mattresses DUST PROOF In thejlert Sealed^Kippin^ OLOueac RM PROOF*.

ASEA Rugged Design and Reliable Working MOTORS The standard decided on by the New Zealand Government is a three phase 50 cycle supply, and the Asea Works are the oldest specialists in the world manufacturing apparatus for this supply. n More than forty years’ specialised motor building experience is behind the rugged design and reliable working of Asea Motors. Ample stocks of all sizes available Literature free on request from N.Z. Agents: A'. S. PATERSON & CO., LTD. Electrical Branch: Maritime Buildings, Quay St., AUCKLAND mm recuperative qualities of a drop good Scotch. are universally relied upon. Wlyi SKy distilled and Idemled under expert supervision and allowed to mat ure for years in wood is - A KfIIMSTAY If) THE REPUTATION Ffiff STIMULATING AND SEDATIVE POWERS OF THE BEST CLASS OF SCOTCH WHiSKY m Tl\e Whiyky „ of Distinction %>. HH