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Waikato Times, Volume 99, Issue 16654, 20 November 1925, Page 3

Some smokers, once they sample a brand that pleases them, never change it. Seem to think it can’t be bettered. There are others who recognise that the world is continually advancing, and that new brands of tobacco are introduced from time to time which are a distinct improvement on the old ones. Take our New Zealand-grown tobacco, for example. These brands, now attracting the attention of smokers everywhere, /possess some characteristics which distinguish them from the imported goods in a very marked degree. Firstly, the leaf is toasted, and this brings out the ilavour and fragrance very perceptibly —just as the Ilavour and aroma of coffee is improved by roasting-the beans. Secondly, unlike the imported brands, they'contain so little nicotine that they do not injuriously affect the heart, nerves, or eyesight. They give a sweet, cool, and satisfying smoke, too. Popular brands arc: Hiverhead Gold, mild; Navy Cut (Bulldog), medium; and Cut Plug No. 10 (Bullshead), full. Already the growing and manufacture ot these tobaccos constitutes a nourishing industry, and one. destined to prove of national importance. * 37